brand development | Corporate identity | social media | content
Ladies on wheels is an organisation that seeks to change attitudes towards people with disabilities through community involvement, media and a modelling agency.
They came to us seeking help with crafting a brand that would connect the organisation with its audience as well as the corporate and government sector.
Our approach to this project was to create a visual identity, marketing collateral and messaging that reflects on the core of their mission while inspiring confidence, independence and pride.
Inspired by the organisations' slogan, we embarked on creating a logo that would be a symbol of pride for women living with disabilities. We created a monogram representing a wheelchair with a crown thus telling a story of how Ladies On Wheels changes the perception of wheelchair being an inconvenience to "a throne on wheels".
We then expanded the logo into a holistic brand identity keeping a consistent colour palette, layout, typography and tone of voice that communicates the organisations' message on print and in social media.