Social Media Marketing

what we do

  • Facebook Ads
  • Instagram Ads
  • Linked-in ads
  • Account Set-up and Management
  • Campaigns
  • Content Strategy
  • Content Creation

Social Media has become an integral part of marketing in recent years, with statistics showing that there are 3.196 billion active social media users, there has never been a better time to showcase your products and services to a large community clustered in one place.

But why should you use social media to market your business?

  • It's cost-effective

    Social media Marketing is the most cost-effective mode of advertising, Add strategic content and paid ads to the mix and you have a marketing tool that can target specific demography that's interested in what you offer.

  • Increased inbound traffic

    With Social media marketing, your business can reach people who have not yet discovered your brand, then lead them to your website which showcases your offerings.

  • Increased brand awareness

    With engaging content tailored to reach the perfect customer, your audience is likely to share what resonates with them and when more people engage with your content, your brand awareness increases thus building a reputation as a business

You've discovered why social media is right for your business, Let us take care of the "how".

our process

  • 1. discovery

    We get in touch with your brand to discover what makes it tick and what makes it different from its competitors. We will then use the findings to outline the company's objectives so we can better help them achieve their goals..

  • 2. research

    We take a look at your customers. Seeking insight into their lifestyles, interests, what drives them, and what they care about to help us develop strategies that will maximize your budget.

    We also identify your competitors and the platforms they use for a competitive market analysis

  • 3. Planning

    Whether launching new social pages or enhancing brand experience for your customers, We take advantage of the unique qualities each social platform has and plan content accordingly, using the insights gained from research to position your business on the relevant platform.

  • 4. content creation

    Using our design and copywriting expertise, we create pieces of content meant to stimulate and engage your audience. With the help of insights gained from how content performs, we then recommend types of content your audience loves and which social platform has the best engagement for each type of content.

    This step forms part of our organic strategy to retain and delight existing your followers while organiclly growing the brands online presence

  • 5. Paid advertising

    To maximize the reach and your ROI in your social media campaign, The Gifted Agency launches ads with precise targeting ensuring that they reach the right type of audience. We then monitor and optimize ads based on performance, ensuring maximum efficiency of your ad spend.

  • 5. measuring & reporting

    To get the bigger picture, we measure ad performance against the company's objectives give us direction of how far we are from your goals while reporting gives insights to how we can improve targeting and increase the brands' voice across relevant social media platforms.