brand development | collateral | web design & development


Designing a brand for Africa's emerging giant in the FMCG sector

African Beverage Machinery Solutions is a company that services those in the FMCG sector with sourcing, engineering, and maintenance of beverage machinery and processes..

Even though they are experienced in delivering their services, their clients needed assurance in the expertise they possess since they would be trusting their whole production process on a fairly new company. Their image became a stumbling block that we helped them with to gain their customers' trust.


brand development

The logo design process posed a challenge of showing the company's expertise in a simple yet direct way.

We settled on designing a combination of a letter mark with an icon that tells a story of ease in the production process with ABMS sitting at the centre of it all.

With Logo as the anchor of all the company's image, we continued to design the company's brand collateral including their catalogue and corporate identity.

Catalogue Design

web development

ABMS also needed to establish an online presence that would help the company reach online prospects. We designed and developed a minimal website that gave the visitors a chance to know more about the company and be able to view the machine catalogue on the site with an option to download.


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