logo design | visual identity | stationery
MG Podiatry is a practice operating in Soweto. The founder came to us with a rough sketch for their logo to design upon and built a brand identity system that will be infused in all their communications.
It's always an exciting challenge when the client comes to us with a concept they already love, as it presents rigid guidelines around the creative process. So our approach was to think within the box to create an identity that takes the whole out of the box.
We used shades of blue so that the brand conveys tones of trust and calmness to patients. The whole process resulted in a brand that stood out while being welcoming.