spesres

visual identity — web design —collateral — signage

introduction

#free education

Specialized Resource Mangement is a company that connects unemployed youth with scholarships sponsored by companies from the private sector.

They came to us seeking help in spreading their message and developing a complete corporate image.

Corporate Identity

building a bridge in communications.

The company's need to appeal to different sectors posed a challenge of segmenting communications between the public, private sector, and the youth while keeping a consistent visual identity.

To solve this we used a predetermined colour palette and logo. We extracted the properties of the gold colour and used it as a dominant colour in all communications that target the youth, with the blue being dominant in corporate communications. We used the logo to create a pattern that would be the element that ties all brand communications.

logo-design
business-cards
Law

visual identity

The Gifted Agency then delivered a visual identity that spoke to those seeking to create a change in their lives. Infusing the brands' character into the company's marketing material we set the tone for what students should come to expect.

logo-design
business-cards
Catalogue Design
Law

web development

Maximising online touch points

The challenge of taking the initiative online was to create a seamless funnel with ease of accessibility. The solution was to use social media as the beginning of the funnel leading students to a mobile-first website designed for one goal- convert visitors to students.

The responsiveness of the site ensures that potential students can have access from their mobile devices, helping the company capitalise on their online campaigns.

web design

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