A bakery founded by three ladies with a shared love of baked delicacies who pulled their skills together to serve a community they love.
To develop strategy and identity that would help them carve out their own position amongst other premium bakeries in the same space
The Bread Shacks essence is rooted in their connection to the communities around them. So through a series of communications with the brand, we finally helped them recognise an underserved market that reflects their essence and how they can shape their offering to best serve that community.
From that insight, we then developed an identity, tone and messaging that would connect with that market and establish them as a go-to premium solution.